Executive Vice President and Global Chief Marketing Officer
Lisa Bacus is Executive Vice President and Global Chief Marketing Officer at Cigna. She is responsible for Cigna's global marketing activities, including strategic market planning, data analytics to help drive stronger customer insights and product solutions, competitive intelligence and market research, product development, branding, customer value management (CVM), digital marketing, and customer experience.
Bacus joined the company in May of 2013 after a successful 22-year career with the Ford Motor Company, followed by five years at American Family Insurance. She most recently served as Executive Vice President and Chief Marketer at American Family, where she led a significant brand transformation and was responsible for all marketing-related areas. These encompassed market research, strategic planning, market development, advertising, branding, new product development, customer relationship management (CRM), digital marketing and customer experience. She also oversaw all public relations and communications as well as actuarial (risk pricing) functions. Previously she had served in many key roles at Ford, including Director of Global Marketing Strategy, Director of Global Market Research, Head of Marketing for Ford in Mexico, and Brand Manager and Regional Sales Manager for Lincoln.
Bacus has won numerous marketing awards, including four Effie awards, for various business and marketing efforts. She recently won a Webby award for website excellence and an Internet Advertising Competition (IAC) award for online content and branded entertainment. She was also among three individuals awarded La Raza Chicago’s Business Leader of the Year award. She serves on several boards in both the for-profit and non profit sectors, and is actively involved in the community. She channels her passion for education by providing scholarships for high school students to attend college.
Bacus earned undergraduate BA and BS degrees from Northern Arizona University and an MBA from Duke University. She and her husband, Brian, have two teenage children.