CIGNA Presentation Toolbox

CIGNA Presentation Toolbox (CPT) is a web-based application that allows users to create customized animated presentations for specific clients. The presentations are in Macromedia Flash and will play on any PC, and are appropriate for both sales and consumer venues. CPT contains a library of 18 animated modules that showcase CIGNA HealthCare's suite of products and services. The user can select the modules that are appropriate for a particular client, and can create a sequence of these modules, as well as adding customized modules that may include the client's logo, and product recap information specific to the client's offerings. The final presentation is a single, seamless Flash file that may be saved to the hard drive for future presentation, it may be burned to a CD, or it may be saved on the Internet, from where anyone who wants to see it will be able to do so. CPT is, of course, just one component of the overall account-related communication strategy that should be coordinated by the account management team. For further information on this tool, contact your representative.