"The Big Picture" Newsletter

February 2008 Issue

CIGNA Welcomes New Health Advisor Members with Health Advisor Direct Connect

Proactive welcome calls being placed to new Health Advisor member households

CIGNA HealthCare has launched a new capability called Health Advisor Direct Connect which uses automated phone-based speech recognition outreach calls to proactively connect and engage members with a Health Advisor Coach. The calls reach members live, describe the program, and then transfer members to a live Health Advisor Coach.

Improving customer awareness and adoption of the Health Advisor program is critical to improving health and lowering costs. This technology will dramatically improve our ability to connect with consumers and improve overall participation in the program by:

• educating them about Health Advisor services,
• immediately connecting them with a coach, and
• scheduling a personal coaching session at their convenience.

In December 2007 all member households new to the Health Advisory and Personal Health Team programs began receiving personalized, proactive “welcome calls” utilizing this new technology. Contact your CIGNA Sales representative for more information or to listen to the demo line for Health Advisor Direct Connect call capabilities.

<< February 2008 Big Picture newsletter