CIGNA.com debuts new look, features, structure

On Tuesday, January 2, 2007, CIGNA publicly launched its redesigned flagship web site, CIGNA.com. The redesign represents an important step forward in enhancing our technology and communications to promote consumer engagement, health advocacy and the effective delivery of information.

The new site features a number of enhancements, including:

• A redesigned look and feel
• Improved navigation and more intuitive site architecture, making it easier to use
• A new Health & Money section for members, which provides tools and information to support the health care and treatment decision-making process

The redesign was developed with a user-centered approach to ensure that the layout and navigation are intuitive; that the arrangement of content meets the needs of users; and that high-use pages and forms are easily and quickly found. The pages for brokers and consultants were designed based on focus group participation and prototype workshops to address your needs and perspectives. For you this translates into easily accessible information directly from the homepage and a variety of resources designed to simplify doing business with CIGNA.

In the updated “Customer Care for Brokers and Consultants” section, you will find:

• Information for small groups by state
• Producer Communications – such as Alerts and our monthly Producer Newsletter, with links to previously released issues
• The information you need to do business with us (licensing, commissions, etc.), and
• A full sales contact list by state

If there is other information that you would like to see on this section of CIGNA.com, please send an e-mail with your requests to Producer Communications.

We are also redesigning our member portal, myCIGNA.com, which will launch during the first quarter of 2007. myCIGNA.com will feature of a number of important enhancements, including:

• More intuitive site architecture that provides easier access to information through centralized locations, like the Member Center, Settings and preferences, and My Accounts
• Enhanced functionality that improves searches and enables claim status, amount paid from health fund accounts and accumulations toward deductibles, out-of-pocket maximums and lifetime maximums to be displayed in a simple and easy to read way.
• A redesigned look and feel that is consistent with the CIGNA.com site

We hope you find the redesign of CIGNA.com to be helpful and look forward to hearing your feedback.