CIGNA HealthCare Establishes New Unit Focusing on Individuals and Small Businesses

CIGNA HealthCare recently announced that it has formed a new unit to focus on individual and small businesses. William Roth has been named as president of the Individual and Small Business Markets Segment, where he will be responsible for all products and services for both individuals and companies with fewer than 50 employees.

“I’m delighted to welcome Bill to CIGNA HealthCare to help us expand the services we offer to our customers and grow our business with both individuals and small businesses,” said David Cordani, president of CIGNA HealthCare. “His extensive knowledge and experience in these areas make him an ideal addition to our leadership team.” 

Roth has more than 20 years of industry experience, including work at Deloitte & Touche, Blue Cross of California, WellPoint and Aetna. He recently held the position of senior vice president of consumer markets at Aetna. He earned both his B.S. and M.B.A from Indiana University.

He is a member of the board of trustees for the Bushnell Center for the Performing Arts in Hartford. He lives in Avon, Conn. with his wife and two daughters.