Andrew Crooks, Regional
General Manger
Andrew Crooks has over 20 years of experience in
the health care industry. His early career
was spent in various underwriting and financial management
roles throughout the Southeast and Mid-Atlantic regions. Following
a series of promotions, he was appointed Vice President
and Executive Director of Prudential HealthCare’s
North Florida and Central Florida operations. His
responsibilities included development and growth
of exclusive, affiliated medical groups, network
development, management of claim and customer service
operations, regulatory compliance, sales and marketing. He
held this position for over 10 years earning the
first Health Maintenance Organization (HMO) accreditation
given by Joint Commission on Accreditation of Healthcare
Organizations (JCAHO) in 1988, and recognition by
U.S. News & World Report as one of the top 20
HMO’s in the nation in 1996.
Subsequent to the Aetna U.S. Healthcare acquisition
of Prudential HealthCare, Andrew was retained to
lead all integration management activities for the
Southeast operations.
For the past five years, Andrew has served as President
and General Manager of CIGNA's Florida and Caribbean
operations providing services to over one million
covered lives.
Susan Knapp Pinnas, President & General Manager, South Florida/Caribbean
Susan joined CIGNA Healthcare in 2002 as Network Operations Officer for Florida, Puerto Rico and the U.S. Virgin Islands. She joined CIGNA's National team at its corporate headquarters in Connecticut in Contracting and Provider Services as Vice President of Provider Services in 2004 to help formulate and drive the Company’s provider service strategy; and then resumed market responsibilities as the Vice President of Network management for Florida/Caribbean, and Georgia/Alabama in 2005. As the network lead, she was instrumental in driving the achievement of a highly competitive network position for CIGNA in these key markets to maximize unit cost results, network composition and provider satisfaction.
In 2007, she was named the President and General Manager of CIGNA's South Florida and Caribbean markets. As the leader for CIGNA's South Florida and Caribbean operations that includes a membership of more than 400,000 in medical and specialty products, her responsibilities include new business development, product and service innovation for the area to bring integrated medical, behavioral, pharmacy, dental and vision benefits to local employers; and sales and service operations including fostering and deepening relationships with employers, providers, brokers and consultants.
Since starting out in hospital administration with Baptist Hospital in South Florida, Susan has developed extensive experience and successes in the Florida healthcare market. Prior to joining CIGNA, she served as Executive Vice President and Chief Operating Officer for Sheridan Healthcorp, a multi-specialty physician practice management operating in twenty states. Before Aetna’s acquisition of Prudential HealthCare, she was the General Manager and Vice President of health plan operations for Prudential’s South Florida and Tampa Bay markets.
A native Floridian, Susan resides in South Florida and is active in community, and legislative organizations. She’s completed her undergraduate studies at the University of Florida and graduate at the University of North Florida.
Dean Mirabella, Vice President of Sales,
North Florida
Dean Mirabella joined CIGNA’s Tampa Sales Office
in 1995 as a New Business Manager for the Commercial
segment. After three successful years in
the New Business sales position, Mirabella was
promoted to Sales Manager for the Tampa, Orlando
and Jacksonville markets and also became part of
the Senior Management team for Florida and Puerto
Rico.
Mirabella successfully built a strong Sales and
Account Management team, which produced some of
the best results in the country for two straight
years. Dean
was then promoted to Director of Sales and asked
to lead the Existing Business Middle Market team
in 2000. Today he manages both the New Business
and Existing Business teams for CIGNA's regional
segment 50-5,000 lives. Prior to joining
CIGNA, Mirabella was with MetLife where he spent
several years selling their Group Health, Individual
Life and Disability products.
Mirabella graduated from the University of South
Florida with a Bachelor’s degree in Economics.
Pam Serrani, Director of Client Management
Pam Serrani joined CIGNA in May of 2006 as the
Director of Client Management with responsibilities
including retention, implementation and broker
and customer satisfaction. She brings a wealth
of experience to CIGNA in this role. Pam began
her career in health care in 1978 when she entered
Prudential Insurance Company’s employ as a Medical Claim
Examiner. Pam mastered all aspects of processing
claims and was promoted to Claim Manager for a
Multi-Claim Division consisting of both National
and Middle Market accounts. She then moved
into National Accounts as an account executive
to manage National clients from Sales to Service.
In 1999, with the acquisition of Prudential to
Aetna, Pam assumed the role of Project Director
and participated in the consolidation of Prudential’s
44 claim and customer service divisions to four
National Service Centers. Previously in 2000,
she assumed responsibility of Director of Middle
Market Sales and Service for Northern New Jersey. In
2002, Pam moved to South Florida in the position
of Director of Account Management for United Healthcare
and joined CIGNA in 2006.
Dennis Goldstein, Director New Business Sales, South Florida
Dennis joined the CIGNA Sunrise Sales Office on October 6, 2008 as the Director of New Business Sales for the middle market in South Florida. Dennis comes to CIGNA with extensive experience in sales, account management, and operations in the healthcare industry. He was a principal with Benefit Management Group (BMG) from their establishment in 1997 through their acquisition by Arthur J. Gallagher in 2007. Prior to BMG, he was a sales executive with Blue Cross and Blue Shield of Georgia in Savannah where he was raised. He currently resides in West Palm Beach with his wife and three children
