"The Big Picture" Newsletter

September 2007 Issue

CIGNA, HopeLab Promote Youth Physical Activity

Ruckus Nation Competition Highlighted During 2007 Health Awareness Tour

Earlier this month, the Trust for America's Health released a study that found obesity rates continued to climb in 31 states last year, with no state showing a decline. Lack of physical activity is a key factor – and one that CIGNA and HopeLab are working together to find new and effective ways to address. Following the very successful joint promotion of Re-Mission™, CIGNA is again working with HopeLab to bring innovative ideas to life to engage young people in their health.

During the Tour, which ran from September 10 through 21, CIGNA worked hand-in-hand with HopeLab to promote Ruckus Nation. Through this online competition, HopeLab is asking people across the country to submit product ideas that will increase physical activity among middle-school-aged kids (ages 11 to 14). Panels of judges will pick winning ideas in four competition categories, and HopeLab will develop, test, and distribute effective products based on the best ideas. More than $300,000 in cash and prizes will be awarded for the winning ideas.

CIGNA will support Ruckus National several ways. Health Awareness Tour riders and volunteers talked about the competition with the people they met while on the road. They were able to share information about Ruckus Nation and encourage people to submit ideas. CIGNA will also promote Ruckus Nation through our website. HopeLab representatives also participated in a number of the Tour events.

Learn how to participate in Ruckus Nation by visiting the competition’s website at www.ruckusnation.com. Competition registration opens September 18, 2007, and the deadline for entries is November 20, 2007. Winners will be announced in March 2008.