"The Big Picture" Newsletter

September 2008 Issue

CIGNA Supports Life Insurance Awareness Month in September

Enhanced resources you can share with clients and their employees

This September marks the fifth year of Life Insurance Awareness Month (LIAM), designed to educate people about the importance of life insurance. To help individuals learn about why they need this coverage, we have expanded our online Consumer Education Kit on www.cigna.com/liam. Plus, we’ve added additional tools you can use with your clients and their employees.

“As a broker, you play an essential role in helping your clients understand the importance of life insurance and advising them on appropriate coverage amounts for their employees. And, depending on employers’ benefits budgets, they can choose to offer coverage on an employer-paid or voluntary basis,” said Jim Jacobsen, vice president of product for CIGNA Group Insurance. “Life insurance can give employees peace of mind, knowing there is a financial safety net in place for their loved ones if the unexpected happens. When offered through work, employees can take advantage of convenient enrollment and payroll deduction, and competitive rates.”

CIGNA recognizes there is more to life and provides many value-added benefits with its life insurance policies, including legal and bereavement counseling services and will preparation. Additionally, we offer two tailored accelerated benefit provisions designed to help employers meet the needs of today’s aging workforce—CIGNA’s Critical Illness Benefit and CIGNA’s Terminal Illness Benefit.

Visit www.cigna.com/liam today for timely and useful information you can communicate to your clients during September and year round.

<< September 2008 Big Picture newsletter