Kristen Lauria is the Executive Vice President and Global Chief Marketing Officer at Cigna. In this role, Lauria is responsible for leading Cigna's global marketing activities, with a focus on shaping the company’s strategic marketing agenda to advance enterprise and business priorities, leveraging customer insights to drive growth and innovation, and applying data and analytics to evolve the brand and advertising. Lauria is a member of Cigna’s Executive Leadership team.
Lauria joined Cigna in March of 2020 from IBM, where she served in a series of business and marketing leadership roles for the past 17 years. Most recently, she was General Manager of IBM Watson Media and The Weather Company Solutions, providing artificial intelligence, video expertise, and weather data to over 10,000 clients in over ten industries. Lauria also served as the Vice President, Strategy and Business Development for IBM Analytics Group, and as Chief Marketing Officer for IBM’s Global Business Services, in addition to other key management positions. Prior to IBM, she held technical and corporate development roles at Akamai Technologies and Xerox Corporation. Lauria has received various recognition for her work, including a “Distinguished Leadership Award” from the Advanced Imaging Society; an Ad Age Ace award for “Best Ad Campaign;” and a Gold STEVIE® award for Most Innovative Woman of the Year (Business Services).
A passionate advocate for female executives, Lauria mentors women of all ages and hosts young professionals from outside the United States in her home every year. She has also served as an intervention counselor for women in crisis.
Lauria holds a Master of Business Administration degree from MIT Sloan School of Management, a Master’s degree in Biomechanical Engineering from the University of Rochester, and a Bachelor of Science degree in Engineering from the State University of New York at Buffalo.