Case Study: Supporting Health in Hispanic/Latino Communities

The Cigna Foundation partnered with and provided programmatic support for the Tampa, FL – based Hispanic Services Council’s (HSO) Vivia Mi Salud! (“Long Live My Health!) Program in 2019. The initiative targets ethnic and racial disparities and aligns with UN SDGs 3 "Good Health and Well-Being" and 10 "Reduced Inequality."

Viva Mi Salud! was developed to create opportunities for Hispanics/Latinos to actively engage in their health and the health of their communities. Utilizing Promotoras (Community Health Workers), Viva Mi Salud! promotes a healthy lifestyle through nutrition education, cooking classes, and access to social services. In particular, Promotoras play a key role in connecting vulnerable and marginalized members of the community to health resources and information, so that they can achieve optimal physical and emotional health. Although Viva Mi Salud! does not specifically target women, they comprise a large portion of the population that is served by the program.

The work of Vivia Mi Salud! is vital, because the program targets Hispanics/Latinos – a historically underserved and marginalized population – that experience significant health disparities. While there are many underlying causes for the health disparities within this population, some of the most common are poverty, inadequate access to health care, educational inequalities, language barriers, individual and environmental factors, and bias in the medical profession. Cigna is committed to eliminating these disparities through support of programs like Viva Mi Salud! as well as research and advocacy on the subject.

2019 Impact Metrics:

  • Served 2,298 individuals in the greater Tampa, FL area with the Viva Mi Salud! Program.
  • 199 adults and 16 children participated in Cooking Matters classes, nearly 70% of whom graduated from the program.
  • Assisted more than 2,000 individuals in applying for food stamp benefits or the Supplemental Nutritional Assistant Program (SNAP).
  • In supporting community members with SNAP assistance applications, helped bring over $260,000 in benefits into the community each month – or more than $3 million over the course of the year.
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