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Case Study: Encouraging Everyone to Take Control of Their Physical and Emotional Health

Case Study: Encouraging Everyone to Take Control of Their Physical and Emotional Health

Cigna built upon our preventive care efforts, encouraging people to Go. Know. Take Control® of their health by going to their annual check-up and knowing their 4 health numbers (blood pressure, cholesterol, blood sugar, and body mass index). Cigna has seen an 18% increase in annual check-ups among Cigna customers since the launch of this preventive care initiative in 2016. Our Health Improvement Tour travels across the country, visiting communities, and delivering free health screenings. In addition, Cigna’s Health Improvement Tour partners with local community partners to offer additional social resources for patients in need of additional resources. Since 2016, Cigna’s Health Improvement Tour visited 252 cities at 446 events and provided more than 25,000 free screenings.

In 2018, we brought together Queen Latifah, Nick Jonas, and Ted Danson in a media campaign to support our whole person health and well-being initiative. The campaign encourages all people–no matter if they are Cigna customers or not–to share with their providers about how they are feeling, physically, and emotionally. Previously physical and emotional health were treated separately. Cigna is leveraging our resources to advocate for treating the whole person. This campaign encourages all people to talk about their body and mind during their annual check-up because it's an important step to taking control of your overall health.


Disclaimer: The report covers calendar year 2018 and unless otherwise noted, excludes the combination with Express Scripts, which closed on December 20, 2018.