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Case Study: Cigna's Education Campaign on Managing Pain Without Opioids

Case Study: Cigna's Education Campaign on Managing Pain Without Opioids

In 2018, Cigna launched the next chapter in its work to reduce opioid addiction by encouraging a dialogue among stakeholders before an opioid prescription is written. With just a 10-day prescription, 1 in 5 people have an increased risk of opioid addiction1. The 1-in-5 campaign drives consumers to Cigna's new pain resource hub, which provides educational material and resources about pain, how it manifests, how it’s treated, and ultimately, how to manage it as safely as possible.

The online hub, which contains information for consumers, providers and employers, is another innovative way Cigna is leading the national effort to curb opioid addition and misuse. Consumers can text 25792 to receive questions to ask and a link to resources about opioids to review before they meet with their doctor. The online hub also features a simple way to check prescription names to see if they are opioids. Importantly, a resource kit and information about the campaign will be shared with Cigna's employer clients, understanding that opioid addiction has a real and tangible impact on workplace productivity and wellness.

The 1-in-5 campaign, including the pain resource hub, is the result of a cross-functional group representing Pharmacy, Behavioral, Clinical, Total Health & Network and Global Marketing & Service Operations. As we continue to play an important role in the dialogue around this national crisis, Cigna will use its thought leadership and clinical perspectives to help combat opioid addiction.

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1 Center for Disease Control and Prevention: Characteristics of Initial Prescription Episodes and Likelihood of Long-Term Opioid Use - United States, 2006–2015. March 17, 2017. https://www.cdc.gov/mmwr/volumes/66/wr/mm6610a1.htm

Disclaimer: The report covers calendar year 2018 and unless otherwise noted, excludes the combination with Express Scripts, which closed on December 20, 2018.