Newsroom | 25 June 2012

Cigna's Mobile Learning Lab Receives Highest Award for Creative Excellence

Contact(s):

Cigna Corporation
Jill Holliday, 860-226-2094
Jill.holliday@cigna.com
 

 

  • Gold ADDY awards given for top creative and design at local and district levels
  • Cigna Mobile Learning Lab travels to events and companies around the country

BLOOMFIELD, Conn., June 25, 2012 - Cigna's Mobile Learning Lab recently won two gold-level, ADDY Awards from the American Advertising Association. Cigna's Mobile Learning Lab, a super-modified 18-wheeler, is a traveling wellness learning center with six unique interactive educational exhibits that demonstrates to visitors how stress, portion control and other lifestyle choices impact their overall health.

The Cigna Mobile Learning Lab travels the country with interactive lessons on health. (Photo: Cigna Corporation)

"Cigna is honored to receive this prestigious recognition. Our Mobile Learning Lab is a non-traditional and fun way to educate people about healthy living and lifestyles. It's another way we strive to help people recognize opportunities to achieve their personal best," said Benjamin Karsch, Cigna Chief Marketing Officer.

The ADDY Awards attracts more than 50,000 entries every year and is the advertising industry's largest and most represented competition. The competition is held to recognize and reward creative excellence in the art of advertising. A gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition.

Cigna's Mobile Learning Lab is a traveling health exhibit and gives visitors an opportunity to take a stress IQ test with information to help manage stress or wear a fat vest that adds 20 pounds to feel how extra weight impacts day-to-day activities, or build a healthy plate using the new MyPlate guidelines. Through friendly and creative interactions visitors learn about the elements that might affect their health and determine if their current lifestyle choices impact them in a positive or negative way. Upon exiting the exhibits, guests are encouraged to consider changes they can make to improve their health or actions to continue to maintain their health.

The agency responsible for the concept and design is the Barckholtz Group from Saginaw, Michigan. The award won in the non-traditional advertising category. The American Advertising Federation, a not-for-profit industry association conducts the ADDY® Awards through its 200 member advertising clubs and 15 total districts. It is the only creative awards program administered by the advertising industry for the industry.

About Cigna

Cigna (NYSE: CI) is a global health service and financial company dedicated to helping people improve their health, well-being and sense of security. Cigna Corporation's operating subsidiaries in the United States provide an integrated suite of health services, such as medical, dental, behavioral health, pharmacy and vision care benefits, as well as group life, accident and disability insurance. Cigna maintains sales capability in 30 countries and jurisdictions and has approximately 66 million customer relationships throughout the world. All products and services are provided exclusively by such operating subsidiaries and not by Cigna Corporation. Such operating subsidiaries include Life Insurance Company of North America, Cigna Life Insurance Company of New York, and Connecticut General Life Insurance Company. To learn more about Cigna, visit www.cigna.com. To sign up for email alerts or an RSS feed of company news, log on to http://www.cigna.com/newsroom/rss. Also, follow us on Twitter at @cigna, visit Cigna's YouTube channel at http://www.youtube.com/cigna and listen to Cigna's podcast series with healthy tips and information at http://www.cigna.com/podcasts or by searching "Cigna" in iTunes.