BLOOMFIELD, Conn., February 21, 2011 - Cigna and Healthy Kids Challenge, working together since 2004 to fight obesity, today announced the launch of their latest initiative - an online Cigna Mix Six for Healthy Balance Toolkit offering real-life ways for individuals, families and employers to incorporate better health into their daily routines.
Despite all of the dialogue about obesity, some 86 percent of Americans are expected to be overweight or obese by 2030.1 Businesses, individuals and families pay the price not only in higher health care costs but in human terms as well: loss of productivity, a shorter life expectancy due to conditions caused by obesity and poor health in general. The Cigna and Healthy Kids Challenge collaboration is designed to help reverse the obesity trend through online coaching and interactive programs.
"It is critical that we continue to get the message out about the effects that everyday choices have on our health and on overall costs to the health care system," said Patty Caballero, director of sponsorships, Cigna. "This toolkit is a great resource to reinforce this message in a fun and engaging - and hopefully habit-forming - way."
Drawing on Cigna's experience with wellness in the workplace and Healthy Kids Challenge's expertise on children's health, the new collaborative toolkit offers simple, actionable solutions at a variety of levels. The goal is to enable everyone to eat healthier and exercise more both at home and at work. The educational and interactive materials can be adapted in any chronological order, therefore, Mix Six for Healthy Balance:
"The new Cigna Mix Six for Healthy Balance Toolkit features up-to-date, relevant and fun information and activities for a variety of ages, in a variety of settings," said Vickie James, RD, LD, executive director, Healthy Kids Challenge. "This latest initiative has been another great opportunity to partner with Cigna to work towards our shared goal of improving health."
About Healthy Kids Challenge
Healthy Kids Challenge (HKC), a nationally recognized non-profit, helps school, community, business and health leaders take action for kids to eat, move, and enjoy a healthy balance. Created by registered dietitians, Healthy Kids Challenge offers solutions through workshops, events, toolkits, a website, newsletters and programming. Six healthy eating and active play practices make teaching and learning simple and fun.
Cigna (NYSE: CI) is a global health service and financial company dedicated to helping people improve their health, well-being and sense of security. Cigna Corporation's operating subsidiaries in the United States provide an integrated suite of health services, such as medical, dental, behavioral health, pharmacy and vision care benefits, as well as group life, accident and disability insurance. Cigna offers products and services in over 27 countries and jurisdictions and has approximately 65 million customer relationships throughout the world. All products and services are provided exclusively by such operating subsidiaries and not by Cigna Corporation. To learn more about Cigna, visit www.cigna.com. To sign up for email alerts or an RSS feed of company news, log on to http://newsroom.cigna.com/rss. Also, follow us on Twitter at @cigna, visit Cigna's YouTube channel at http://www.youtube.com/cigna and listen to Cigna's podcast series with healthy tips and information at http://www.cigna.com/podcasts or by searching "Cigna" in iTunes.
1 According to researchers at the Johns Hopkins Bloomberg School of Public Health, the Agency for Healthcare Research and Quality and the University of Pennsylvania School of Medicine.