Cigna Names New Global Chief Marketing Officer
BLOOMFIELD, Conn., May 07, 2013 - Cigna Corporation today named Lisa Bacus to the newly created position of global chief marketing officer, with responsibility for all global marketing activities. In the new role, Bacus will report directly to President and Chief Executive Officer David M. Cordani and will be a member of the Cigna Enterprise Leadership Team.
Bacus is a seasoned marketing leader with more than 25 years' experience energizing company brands and leading customer-centric initiatives. At Cigna she will be charged with integrating the company's marketing organizations into a single global marketing team and working to strengthen the worldwide brand.
"With more than 80 million customer relationships around the world, we listen to and understand each customer's individual needs to help them improve their health, well-being and sense of security. Lisa's understanding of customer insights and analytics will help Cigna deepen our engagement with current and future customers and help us continue to build our global brand," Cordani said. "We have been working to fully integrate our businesses to become a truly global health service company. Lisa is a great addition to our leadership team. She will bring new capabilities, experiences, ideas and programs that will help strengthen our brand throughout the globe."
Most recently, Bacus served as executive vice president and chief marketing officer at American Family Insurance. Prior to that, she served for more than 20 years at Ford Motor Company where she held many key roles, including head of global marketing strategy and director of global market research.
Bacus earned BA and BS degrees from Northern Arizona University and an MBA from Duke University. She will begin work in her new post May 20 and will be relocating to the Bloomfield area in the near future.
Cigna Corporation (NYSE: CI) is a global health service company dedicated to helping people improve their health, well-being and sense of security. All products and services are provided exclusively by or through operating subsidiaries of Cigna Corporation, including Connecticut General Life Insurance Company, Cigna Health and Life Insurance Company, Life Insurance Company of North America and Cigna Life Insurance Company of New York. Such products and services include an integrated suite of health services, such as medical, dental, behavioral health, pharmacy, vision, supplemental benefits, and other related products including group life, accident and disability insurance. Cigna maintains sales capability in 30 countries and jurisdictions, and has approximately 80 million customer relationships throughout the world. To learn more about Cigna®, including links to follow us on Facebook or Twitter, visit www.cigna.com.
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