Cigna Appoints Kristen Lauria, Global Chief Marketing Officer
BLOOMFIELD, Conn., Feb. 26, 2020 -- Cigna has named Kristen Lauria, Global Chief Marketing Officer, effective March 23. She will report to David M. Cordani, President and Chief Executive Officer and will serve as a member of the Enterprise Leadership Team.
Lauria will oversee the development and execution of Cigna's global marketing strategies, including marketing analytics and customer insights, brand and advertising, sponsorships, digital and social programming.
"Cigna is relentlessly focused on making health care more affordable, predictable and simple, for our customers, clients and partners," said Cordani. "We believe Kristen's strong track record of success at IBM, along with her passion for innovation, and creative application of insights and analytics, will help further drive our ability to transform health care and support our strategic growth objectives."
Kristen comes to Cigna from IBM, where she served in a series of business and marketing leadership roles over the past 17 years. Most recently, she was General Manager, IBM Watson Media and The Weather Company Solutions. Kristen also served as the Vice President, Strategy and Business Development for IBM Analytics Group, and as Chief Marketing Officer for IBM's Global Business Services, in addition to other key leadership roles. Prior to IBM, she held technical and corporate development roles at Xerox Corporation and Akamai Technologies. Kristen holds a Master of Business Administration degree from MIT Sloan School of Management, a Master's degree in Biomechanical Engineering from the University of Rochester, and a Bachelor of Science degree in Engineering from the State University of New York at Buffalo.
Cigna Corporation is a global health service company dedicated to improving the health, well-being and peace of mind of those we serve. Cigna delivers choice, predictability, affordability and access to quality care through integrated capabilities and connected, personalized solutions that advance whole person health. All products and services are provided exclusively by or through operating subsidiaries of Cigna Corporation, including Cigna Health and Life Insurance Company, Cigna Life Insurance Company of New York, Connecticut General Life Insurance Company, Express Scripts companies or their affiliates, and Life Insurance Company of North America. Such products and services include an integrated suite of health services, such as medical, dental, behavioral health, pharmacy, vision, supplemental benefits, and other related products including group life, accident and disability insurance. Cigna maintains sales capability in over 30 countries and jurisdictions, and has more than 170 million customer relationships throughout the world. To learn more about Cigna®, including links to follow us on Facebook or Twitter, visit www.cigna.com.
Other articles in News Releases:
- Cigna Expands and Extends Its COVID-19 Relief Efforts for Medicare Advantage and Individual and Family Plans
- The Brave of Heart Fund Now Accepting Applications: Family Members of Healthcare Workers and Volunteers Who Have Lost Their Lives in the COVID-19 Fight Encouraged to Apply for Grants
- New Cigna Care Card To Help Clients Provide Financial Assistance To Employees Impacted By COVID-19
- Cigna Commends The Administration On Helping To Drive Prescription Drug Affordability For America's Seniors
- Cigna Adds Talkspace To Its Rapidly-Expanding Virtual Provider Network
- Cigna and MultiCare Reach Multi-Year Agreement to Keep Quality Care Affordable