Case Study: Offering Customized Colorectal Cancer Solutions for Clients

Cigna is dedicated to working closely with customers and health care providers to provide quality preventive health services to improve health outcomes. In 2019, we created new customer outreach initiatives to help increase awareness among young adults of the rising incidence of colorectal cancer in this population. Over 75,000 customers received preventive care information. Subsequent follow-up revealed that there were undiagnosed colorectal cancers among the targeted population. As a result of our targeted outreach over the past two years, over 25 customers were screened for and subsequently diagnosed with colon cancer.

Cigna has also signed the “80% in Every Community” pledge, sponsored by the National Colorectal Cancer Roundtable. The pledge commits to the goal of 80% of adults age 50 and older being regularly screened for colorectal cancer. In 2018 and 2019, Cigna achieved and sustained the 80% goal in the Maine market, making it one of the few commercial health plans to attain this accomplishment. Cigna’s quality national colorectal cancer screening program has been recognized by the National Colorectal Cancer Roundtable as a best practice. Established in 2007, the national program has shown statistically significant improvement in screening rates year over year. In 2020, we will continue our commitment across other communities nationally.

Building on the success of our colorectal cancer work, in 2019 we used customized mailings to reach out to over 50,000 female customers in the New England and Texas markets with information about breast, cervical, and colorectal cancer screenings. These mailings noted the preventive screenings that customers’ had already completed and provided information about additional recommended screenings. The initiative resulted in a statistically significant lift in screening rates. In 2020, we are expanding the initiative to additional markets.

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