Case Study: Check Your Blind Spots Bus

In 2019, Cigna hosted the Check Your Blind Spots (CYBS) mobile exhibit in Bloomfield, CT. CYBS is the CEO Action on D&I unconscious bias interactive and educational tour experience, designed to provide employees with the opportunity to learn about and explore ways to mitigate unconscious bias in our everyday lives. The mobile unit travels across the country to major events and signatory companies to build awareness and inspire change.

Through a series of immersive and interactive elements such as virtual reality, identity holograms, and quizzes to test your blind spots, Cigna employees and community guests were exposed to the nuances of unconscious bias. Participants also had the chance to sign the I Act On pledge to address personal biases and drive inclusive behaviors. 107 pledges were taken during the event.